The unique appeal of Baselworld - What to expect in 2017
Thursday, March 2, 2017
Baselworld 2017, the unmissable trendsetting show for the global watch and jewellery industry, will take place in Basel, Switzerland from March 23rd to 27th.
For eight eventful and memorable days, 1,500 of the world's most famous and prestigious brands, representing the entire spectrum of watches, jewellery, diamonds, gemstones, and pearls, as well as machinery and supplies, will be united with renowned buyers and the global press to take the pulse of the market, celebrate the unveiling of new collections, and experience first-hand the launch of trendsetting innovations and creations.
The last occurrence of the undisputedly trendsetting event for the world's watch and jewellery industry, Baselworld 2016, lived up to its reputation as the launch pad for global trends. The show was the nerve centre for more than 145,000 attendees, who comprised representatives from exhibiting companies, buyers and visitors, and journalists from over 100 countries. 2017 promises to be another success story.
Baselworld is the focal point of the entire industry, and provides attendees with a unique opportunity to take the pulse of the market, discover the new and trendsetting collections that will dominate the market for the next twelve months, and equally importantly, to capitalise on the enormous business opportunities that are available exclusively at Baselworld.
Around 4,400 representatives of the press from over 70 countries typically attend the show. Over 11,000 journalists from all over the world last year followed the livestream of the opening press conference, underlining Baselworld's wide reach and universal attraction. Every form of mass communication is represented at Baselworld, and its incredible impact reverberates around the globe, with after-effects that will last for the next twelve months as the trendsetting innovations and creations presented here reach their final destinations and populate showcase windows in the most illustrious locations of the world’s metropolises.
According to the Swiss Exhibitors at Basel- world, inspiring new trends include:
• Watches for women are in the spotlight for a good many Swiss brands, with complications and chronographs joining gemset models.
• Classic timepieces for men make room for uncluttered dials and elegant cases, and new designs for complications and tourbillons can be seen at the high end of the market.
• Sports watches, and chronographs in particular, play a prominent role this year.
• An increase in the number of steel watches also enables brands to offer products at more attractive prices than in previous years.