Former fashion editor and visionary Carla Sozzani turned a former industrial space into a high fashion zone, creating the ‘world’s coolest concept’.
Located in an industrial building in the inner courtyard of a traditional Milanese palazzo, 10 Corso Como is a network of spaces rolled into one experience. Founded in 1990, 10 Corso Como is a multifunctional space, a meeting place and a union of culture and commerce, and it marks the beginning of ‘slow shopping’.
Visitors and customers move from one sight to the next, from the gallery to the bookshop, from the design and fashion store to the restaurant, bar and caf., taking a break in the courtyard garden, on the rooftop terrace or staying in the 3 Rooms hotel, while enjoying and sharing 10 Corso Como’s remarkable philosophy.
Not only has Sozzani invented a place, but she changed a street and the life of an entire area, the concept becoming an important point of reference for the new, growing Milan.
And already developing in the same successful direction are Sozzani’s 10 Corso Como extensions and activities in Seoul, Shanghai and Beijing.