Banking and a global fashion queen?

Sound culture means constructive critique and free thinking, and we need to cultivate both in the traditional world of finance.


American Vogue’s Editor-in-chief Anna Wintour encourages the next generation to avoid becoming specialists.

The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators from Harvard Business Review also supports thinking broadly, listing association, questioning, observation, experimenting and networking as five key skills.

American Vogue’s Editor-in-chief Anna Wintour encourages the next generation to avoid becoming specialists.

The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators from Harvard Business Review also supports thinking broadly, listing association, questioning, observation, experimenting and networking as five key skills.


Like fashion guru Wintour, the authors imply that creative intelligence is the underlying differentiator between today’s envelope-pushing executives, and that includes those from the banking world. Wintour encourages fearlessness, embracing change and significance.


Banking has evolved through values and principles over time, making the adoption of new thinking, unhindered creativity and new approaches particularly challenging. Tunnel vision is no longer useful in our rapidly changing world. We need curiosity, and not only in instances of harmony with our values from the old days. Innovation should be unexpected or shake the status quo.


Today’s world of finance has to deal with many unnecessary limitations. Behavioural finance demonstrates what human biases are, but although there is proof that mindfulness enables better decision making, it is unfortunately often avoided in everyday banking so as to be seen as “professional”.


In banking, innovation is at times sadly viewed with suspicion - the word itself can point to an “unusual” and maybe unnecessary change. The term “project” is often preferred, implying a necessary change, sometimes an extended solution of what we already have and know.


In banking, we avoid the term “creativity”, opting for expressions like “outside the box” thinking, which is basically the same. Terms like “intuition” are often associated with non-proven assumptions and are considered inappropriate for business.


Ella Thuiner is a supporter of COLAIE (“Circle of Local Ambitious Innovative Entrepreneurs”), whose aim is to bring investors together with innovative entrepreneurs, enabling faster innovation in finance.


Send Ella your innovations: thuiniers@banksofthefuture.ch


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