Introducing the Bugatti Chiron

At Geneva’s International Motor Show, French luxury brand Bugatti celebrated a world premiere by unveiling its spectacular Bugatti Chiron. The Chiron is described as the world’s most powerful, fastest, most luxurious and exclusive production super sports car.

The Chiron, a completely new development for Bugatti, is the latest generation of the ultimate super sports car. Features include a power output of 1,500 HP, a torque of 1,600 Nm between 2,000 – 6,000 rpm, maximum performance with outstanding control in all speed ranges, and a maximum speed of 420 km/h, limited for road travel. According to Bugatti, the Chiron, ready to set a new world speed record, can accelerate from 0 to 100 km/h in less than 2.5 seconds.

But interested buyers, or Veyron owners dying for something grander, need to reserve quickly. The Chiron is limited to a series of 500 units with the market launch date set for autumn 2016. The basic price is EUR 2.4 million net. We hate to break it to you, but advance orders have already been received for one third of the total production units. Bugatti, based in Molsheim, has a long tradition of manufacturing excellence in the automotive industry. The result of the legendary and unique eight-litre W16 engine has been newly developed by Bugatti. Together with the four new, larger turbochargers that are controlled by Bugatti’s newly introduced two-stage turbocharging, and many other technical refinements and innovations, maximum performance is available throughout use and can be easily controlled at all speeds. And we don’t think Bugatti will stop here. The company is clearly making a statement about innovative leadership.

With its new carbon fibre monocoque, a newly designed adaptive chassis, tyres developed especially for Bugatti and other envelope-pushing technologies, the Chiron also retains its agile handling, guaranteeing you maximum driving pleasure. Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S., proudly states, ‘The Chiron is the result of our efforts to make the best even better...’.

Establishing new paradigms have brought this Bugatti wonder to life.

And we aren’t just speaking about impressive improvements in driving, but the Chiron is a true eye-catcher. Its design is said to be a mix of ‘beast’ with a very high level of ‘beauty’. Its marketing and positioning suggests exclusivity, comfort, confidence, strength, and daring with a huge dose of power.

And this wonder is sure to bring a strong contribution to the Volkswagen Group’s results.


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