Apple Hermès Co-Branded Beauty

Great concept, right? Clever co-branding without a doubt. Is the Apple Hermès watch truly the latest “can’t live without” accessory? These two great names joined forces, and a match was made in heaven.

Apple Watch first shook the luxury watch market with its cool, techie and expensive Apple Watch offering, and then continued the hype by rolling out luxury models with the chic house of Hermès.

As the most recognised brand in the whole world, Apple is known for innovation, user-friendliness, simple yet advanced functionality, and integrated marketing.

Hermès instead evokes historical excellence and uncompromising craftsmanship, not just in leather but in high-quality materials in fashion, accessories, gifts and houseware. The Apple Hermès watch retains all the gadgety aspects of Apple’s launch in the watch market.

The two companies got together in autumn 2015 for a partnership that reflects their synchronised thinking on functionality and class, a united vision and a great deal of respect for each other. The Apple Hermès watch is an extraordinary timepiece that captures both utility and beauty. Artisans in Hermès’ French ateliers designed and produced fine leather straps which were then coupled with Apple’s reinterpretation of Hermès’ watch face, creating an end result of elegance, timeless and minimalistic sophistication.

The calf-leather wristbands come in Double Tour, Single Tour and Cuff. The extra-long band of Hermès’ iconic Double Tour wraps twice around the wrist, and the watch comes in a 38mm stainless steel case with bands in four colours: fauve, étain, capucine, and bleu jean.

The Single Tour option is the classic Hermès design whose buckle recalls those on the straps of a horse‘s girth, and is also packaged in a stainless steel case complete with Hermès leather bands in 3 colours: fauve, noir or capucine.

The Double and Single Tours have stainless steel buckles. The Double Tour can be purchased in 38mm length, whereas the Single Tour exists in 38mm or 42mm. And the Cuff model (“Manchette”) has a palladium-plated etrivière buckle.

The Cuff version, 42mm in length, also embodies Hermès’ equestrian tradition and imagery. Hermès’ signature leather in this option houses a watch which is adapted to allow the heart rate sensor to stay in contact with the wrist. Available in fauve, it comes in a stainless steel case. The classic white stitching on the leather is visible, giving the wearer the enduring Hermès image of being both sleek and sporty.

Every Apple Watch Hermès includes an exclusive watch face you can customise with three typefaces (Clipper, Cape Cod and Espace), three numeral displays (12, 4, 1), and three complications; stopwatch, date, and world clock. So you can personalise your Apple Watch Hermès to suit your style or mood. All of the watches are of sapphire crystal with a retina display.

We think this fabulous twosome takes watches to new heights as modern tools for daily life. And you will look great with them too.


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