The leading and largest automotive event on the planet, the Frankfurt Motor Show or IAA (Internationale Automobil-Ausstellung) takes place every two years in odd-numbered years, and solely hosts vehicles destined for passengers, from run-of-the-mill production cars to the latest supercars. There are more than 10 different exhibition halls, and the halls are so large that it takes 10 minutes to cross from one hall to another. The themes of the halls change each year, as you may find high tech displays with dynamic lighting one year and something very different the next.
Paris International Motor Show
The oldest motor show in existence, the annual Paris Motor Show, takes place in a surreal location – the fabled capital of France. Usually taking place around September or October on even years (when the IAA does not take place), it represents a vital meeting place for industry specialists, established brands and start-ups, and is the perfect backdrop for local production and concept vehicle unveiling.
This fair is one of the most important in the world, with more that 700,000 annual visitors. It is held every year in March in the Swiss city of Geneva at the Palexpo Convention Complex. Its success is explained by the fact that Switzerland does not have its own car industry. This allows for a neutral event that does not favour any national brand. The fair often plays host to the debuts of many new production and concept models.
NAIAS – North American International Auto Show (Detroit, Michigan, USA)
Also known as the Detroit Auto Show, NAIAS is one of the most outstanding automotive events in North America and around the world. This fair is organised annually in the heart of Detroit, known as the Motor City, as it was a major centre for manufacturing motor parts for over 100 years. The NAIAS is the traditional platform for many of the United States’ auto makers to show off their stuff. The show also plays host to award ceremonies for the North American Car and Truck of the Year, giving it even more clout on the international stage.
The Shanghai International Automobile Industry Exhibition is one of Asia’s stars when it comes to representing the automotive industry’s finest creations. Also holding the record for China’s oldest car show, it is organised every two years. Auto Shanghai alternates with the Beijing International Automobile Exhibition (or Auto China), so as to showcase national progress and not remain stagnant in this ever-evolving industry. Numerous manufacturers, from home-grown brands to international heavyweights, come to this auto salon to showcase their most ostentatious automobiles.
Dubai International Motor Show
The single most important automotive event in the MENA (Middle Eastern and North African) region, the Dubai International Motor Show, is a relatively young fair when compared to its other counterparts, but do not let that fool you! Recognised as the most outlandish location around the globe, Dubai is an automotive rapture, for exhibitors, innovators, automotive specialists and admirers alike. Expect exotic marques, affluent buyers and an unrivalled experience.