A dedication to the extraordinary, a devotion to beauty and a passion for rock and roll are the strong character traits that have compelled Philipp Plein to give rise to a brand notorious for both unbridled luxury and edgy style.
Philipp Plein was born in Munich in 1978 and educated in Switzerland and Germany. His strong interest in art, architecture and foreign cultures was shaped early in life through the extensive travels of his family, providing exposure as a child to the world’s most important museums and cultural exhibits. In 1998 he entered the world of design by producing exclusive furnishings in steel and leather initially for family and friends, which soon became a full time professional activity, demanding enough for Plein to abandon his law studies.
His involvement in leather craftsmanship led him to experiment with leather garments and accessories, and finally to launch his own fashion brand in 2004. The company continued to grow, and two major milestones were reached in 2008 with the opening of the first flagship store in Monte Carlo and the first commercial showroom in Milan.
As the young, affluent consumer continued to discover this fresh unconventional brand, Philipp Plein concentrated on creating a world class production network, thereby guaranteeing the unsurpassed level of luxury demanded by his discerning clientele.
The market has applauded this insightful collection that combines young, rock and roll style with impeccable quality. The world of PHILIPP PLEIN is enjoying a phenomenal success today with showrooms in Europe and North America with 80 stores, over 600 retail clients worldwide, a double digit rate of expansion, and currently a turnover of over EUR 100,000,000.
Philipp Plein lives by his creed of breaking rules and barriers, accomplishing the unexpected, while never ignoring the main objective of having fun and enjoying life. According to Franca Sozzani, editor in Chief of Vogue Italia, “Philipp Plein is unique because he has a joy of life. He doesn’t want to be a fashionista, he makes fashion because he loves women. This is a specific, special attitude because he is one of the few.”
PHILIPP PLEIN events around the world, whether a local store opening or a major fashion show, are unforgettable experiences. An expert at identifying and interpreting international trends in culture, lifestyle and amusement, the designer uses this talent to develop spectacular and bold entertainment for his guests; from classical concerts to rap extravaganzas, urban jungles, circus performances and Las Vegas style casinos, to a women’s show featuring an unprecedented all black cast. Another demonstration of Philipp Plein’s keen intuition regarding international trends is the brand’s sponsorship of one major Italian soccer team (AS Roma), and the appointment of brand ambassador, striker and captain of Inter Milan, Mauro Icardi.
The designer, a confirmed soccer fan, recognised the opportunity for a perfect synergy in dressing these highly visible global superstars: “I want to use my style to render each team member a modern gladiator, with a new image that will make him attractive, invincible and admired by all, both on and off the field.”
When he is not circling the globe managing his empire, dividing time between the corporate headquarters in Switzerland and his estate in Cannes.
CONCEPT & PHILOSOPHY
Independent and self-financed, Plein operates on the principle of “never spending more than one can afford,” which he learned from his parents.
In the early stages of his career, Plein designed steel and croc-printed leather furniture and homeware in a rainbow of colours that immediately caught the attention of interior designers. He then transformed the colourful croc leather into a capsule collection of bags, also an instant success that led to his fashion foray of personalised utility and military garments.
At the same time, he developed his bestselling and iconic motif, a Swarovski Crystal-encrusted skull.
The huge dazzling skull, encrusted with 500,000 Swarovski crystals, was the flagship store‘s standout element and has become the characterising feature of his boutiques.
The Monte Carlo unit marked the beginning of an ambitious retail push of freestanding stores, set in motion after five years of wholesale from which Plein learned a lot. He is staunch believer that to raise a brand’s visibility and to control its image, you need to invest in your own retail network in prime luxury shopping destinations.
His aim is to also increase the selling surface to better display the entire product range.
Today, the 80 Philipp Plein stores worldwide include flagships at impressive addresses such as via Montenapoleone, Rome’s Piazza di Spagna, New York, Rodeo Drive.
The design concept is minimal yet luxurious, highlighted by a harmonious palette of white, black and gray, and artful matte/glossy finishes. Murano glass chandeliers, hard wood floors, sleek furniture and geometric display cases delineate the various selling areas.